Facebook is back.

Illustration of Facebook mobile interface

Illustration of Facebook mobile interface (Photo credit: Wikipedia)

Facebook (Nasdaq: FB) stock was a joke a year ago. A punchline to a bad IPO joke. But if you’ve been paying attention, the stock has been on a nice climb. And this time, it feels real.

The early problem with FB was everybody used it but nobody bought anything off it. It was simply a public diary for anyone who wanted to share any tidbit of their life with a world of real and wannabe friends. Their sponsored ads were useless. No one clicked.

Today, it’s a different story. The ads are working, they are more integrated into the feed and individuals as well as corporations are figuring out how to make money off Facebook.  And when you start making money, your stock starts rising.

I think FB has a long run ahead of it. It’s still early but if the latest earnings are any indication, this stock is no longer the butt of a joke but those who miss out on its relative low price now, may find the joke’s on them.

I just bought some today just in case you are wondering. I also bought a little way back in the day when it was ground down to around 20. I didn’t lose faith, I just waited for them to grow up a little before I threw any more money at it.

Please remember that  I don’t recommend what you should do in the stock market. My goal is to give you the common sense philosophy behind my picks. Use your commonsense to build your portfolio!

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