Facebook is back.

Illustration of Facebook mobile interface

Illustration of Facebook mobile interface (Photo credit: Wikipedia)

Facebook (Nasdaq: FB) stock was a joke a year ago. A punchline to a bad IPO joke. But if you’ve been paying attention, the stock has been on a nice climb. And this time, it feels real.

The early problem with FB was everybody used it but nobody bought anything off it. It was simply a public diary for anyone who wanted to share any tidbit of their life with a world of real and wannabe friends. Their sponsored ads were useless. No one clicked.

Today, it’s a different story. The ads are working, they are more integrated into the feed and individuals as well as corporations are figuring out how to make money off Facebook.  And when you start making money, your stock starts rising.

I think FB has a long run ahead of it. It’s still early but if the latest earnings are any indication, this stock is no longer the butt of a joke but those who miss out on its relative low price now, may find the joke’s on them.

I just bought some today just in case you are wondering. I also bought a little way back in the day when it was ground down to around 20. I didn’t lose faith, I just waited for them to grow up a little before I threw any more money at it.

Please remember that  I don’t recommend what you should do in the stock market. My goal is to give you the common sense philosophy behind my picks. Use your commonsense to build your portfolio!

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To ETF or not to ETF. That is the question.

Stock Market

Stock Market (Photo credit: Tax Credits)

While I mostly like buying individual stocks, sometimes an Exchange Traded Fund (ETF) is a smarter solution.  What ETFs do is they let you buy a basket of stocks as easily as buying a single stock. While Mutual Funds also offer baskets of stocks, they are a longer term hold because they often have a  minimum cost to buy into the fund and they charge you fees in exchange for managing your fund.  In most cases, I’d rather manage my own money than let a pro hang on to it. But not in all cases.
Where I do like mutual funds is in my corporate 401K offerings. You usually get to choose among several funds to diversify your long term portfolio. Which is great for financing my retirement. But for making money right now, I’d rather run my own show.
The problem is that I recognize I’m not an expert on lots of industries. What I do know is that some industries are growth areas but I don’t know which stocks to pick. That’s where I find an ETF is a great solution. For example, I’m a big believer in biotech stocks because our knowledge about gene therapy and custom medicines continues to yield great breakthroughs.  But there’s also a lot of duds out there and many biotech firms are still quite small. So how do you decide which ones to bet on.  What I did, instead, was do a google search for best ETFs in biotech and then further check them out on Yahoo Finance to see which had the better track record and stock prices.  And then I bought a little.  Now, I’m in biotech and I don’t have to worry that all my money will disappear with one bad pick. It’s russian roulette in reverse. I’m hoping that all my stock pick are bullets but as a practical StockPicknMama I know that some will come up empty!

Here’s my two biotech ETF favorites right now: SPDR S&P Pharmaceuticals (XPH) and iShares Nasdaq Biotechnology (IBB).

I’m also using ETFs to buy stocks in emerging economies globally. It’s hard to buy many international stocks because they aren’t traded on our exchanges.  But they may be traded through an ETF.  For example, I like these ETFs which, over a period of years, have done well for me. And I just bought into a Japan ETF –iShares MSCI Japan Index (EWJ)– because while their economy is finally rolling again,  I don’t know enough to judge which Japanese stocks will rule the future.

So to ETF or not to ETF?  When I’m itching to buy stocks in a certain market but don’t know which to buy, I like ETFs. If I’m looking to hold and walk away,  I’d pick a mutual fund. And if I want to take my chances because I’ve read a lot about an individual stock, then I buy a little directly and if I keep liking it, I buy more.

As always,  while I name specific stocks, ETFs and funds to help you understand the process I go through to pick my investments, they are not recommendations to buy or sell.